How To Sell More By Eliminating Resistance

Subscribe To The Resistance And Get Our Free Email Course
Introduction To Friction Free Sales: Eliminating Psychological Resistance

If you want to convert more sales, lower refunds, build loyalty, and understand your customer better so you can sell with less effort, then you'll love The Resistance.

I'll hold your hand as we walk through the 3 types of psychological resistance that stop your customer from moving ahead. You'll receive daily emails for 3 weeks explaining what each type of resistance is, how it stops your customer, and strategies you can use to eliminate it.

What are the 3 types of resistance?

    Join The Resistance free
  • Reactance - Resistance to your sales process
  • Skepticism - Resistance to your offer.
  • Inertia - Resistance to change.

Join The Resistance and I'll hand you 19 strategies to eliminate the friction points that stop your customer from saying "Yes!"

Sell more easily, more quickly, and eliminate buyer's remorse.

Subscribe To The Resistance Now. Free course to help you convert more with less effort.

Join Now PersuasionTheory.com

We respect your privacy.

Advice on How To Influence People

Two Minutes Hate

Two Minutes Hate

"The next moment a hideous, grinding screech, as of some monstrous machine running without oil, burst from the big telescreen at the end of the room. It was a noise that set one's teeth on edge and bristled the hair at the back of one's neck. The Hate had started." - …

» Read The Full Article «

3 Marketing Numbers You Need To Know

1-2-3 Customer Lifetime Value

Marketing and selling come down to two fundamentals: psychology and math. The psychology piece is the sexy stuff. We love learning how our minds work and how it's easily tricked. And, of course, how to use these to influence people. What may be more important is …

» Read The Full Article «

Beyond How To Win Friends And Influence People

beyond winning friends

I've heard people say, "all I needed to learn about influence I learned from How to Win Friends and Influence People." I say, "Bullshit!" Don't get me wrong, How to Win Friends and Influence People is a great book. The lessons it holds are very important, but …

» Read The Full Article «

Mirroring, Rapport, and Wile E. Coyote

Anvil

The other night I was listening to my kids discuss the intelligence of Wile E. Coyote. Hopefully you remember the cartoons where the coyote tried to catch The Road Runner but always ended up getting hurt. When I looked at the TV, Wile E. Coyote was chasing The Road …

» Read The Full Article «

Your Real Business Is Selling

No Sale

If I ask you what you do for a living, how would you answer? Are you a dentist? Marketer? Financial advisor? Lawyer? Plumber? Consultant? Hotel manager? Business owner? (fill in the blank)? What happens if you can't sell your products and …

» Read The Full Article «

Do You Understand Your Customer’s Values?

someecards.com - If you knew what was truly important to me I'd be wrapped in your arms right now.

I vividly remember the first time I spoke with him. In the year prior I had bought a couple courses and read dozens of books on NLP and Ericksonian hypnosis. I was in sales, doing okay, and heard how he had taken the fluff out of NLP and was the man to learn how to use …

» Read The Full Article «