“The next moment a hideous, grinding screech, as of some monstrous machine running without oil, burst from the big telescreen at the end of the room. It was a noise that set one’s teeth on edge and bristled the hair at the back of one’s neck. The Hate had started.” – from George Orwell’s, Nineteen
The PersuasionTheory Blog
Marketing and selling come down to two fundamentals: psychology and math. The psychology piece is the sexy stuff. We love learning how our minds work and how it’s easily tricked. And, of course, how to use these to influence people. What may be more important is the math. The math tells you when the sexy
I’ve heard people say, “all I needed to learn about influence I learned from How to Win Friends and Influence People.” I say, “Bullshit!” Don’t get me wrong, How to Win Friends and Influence People is a great book. The lessons it holds are very important, but they’re not everything you could learn about influence.
If I ask you what you do for a living, how would you answer? Are you a dentist? Marketer? Financial advisor? Lawyer? Plumber? Consultant? Hotel manager? Business owner? (fill in the blank)? What happens if you can’t sell your products and services? Nothing. You’re are, in reality, a salesperson. Everyone’s a salesperson. In Dan Pink’s