
Marketing and selling come down to two fundamentals: psychology and math. The psychology piece is the sexy stuff. We love learning how our minds work and how it’s easily tricked. And, of course, how to use these to influence people. What may be more important is the math. The math tells you when the sexy

Planning you business strategy is important. You need to know what you want to achieve, the paths you want to travel, how step along these paths, and how to keep and motivate the people who will help you down each path.





