Persuasive Techniques Articles

Ah yes, the subtle art of persuasion.

Persuasive techniques to get into the minds of others so you can sell them your ideas, your products, or your services.

Persuasive techniques include simple things, like a genuine smile across your face, to help you get agreement. They also involve the more complex understandings of the unconscious processes behind the groups and individuals you want to influence.

Negotiation skills are different than group presentation skills. Covert persuasion techniques used in face-to-face selling are different than persuasive writing techniques. Yet, all of them involve using persuasive language patterns, influencing skills, and psychological techniques in unique ways.

Below are articles (from most recent to oldest) on persuasive techniques to help you increase your influence skills in whatever area you’re searching.

Read around. If you don’t find something about the persuasive techniques you’re looking for, just contact me with your questions and I’ll do what I can to help.

Back To The Basics

rapport mirror images

Recently I noticed many of the salespeople I’ve been training have been skipping the basics. Instead of taking time to build the frame of the influence puzzle, They start quickly throwing pieces out there and trying to match them up to see if they match. That’s not good. It causes more work than necessary. The

Rapport Building Questions

rapport building questions

I was recently asked about rapport building questions. I don’t think about specific questions I ask to build rapport. I allow the context of the conversation lead my questions. A business context will yield different questions than a social situation. However, there is a structure specific to rapport building questions. They’re used by all great

How To Improve Sales Skills: Visualization

How To Improve Sales Skills

Want the easiest way to improve your sales skills? The problem, and solution, is all in your head. Sports psychology has been using visualization for years. It gained popularity in the 1980s. And it’s used by the best athletes in the world. Studies have shown: “The athletes who spent their time visualizing hit more of

Beyond How To Win Friends And Influence People

beyond winning friends

I’ve heard people say, “all I needed to learn about influence I learned from How to Win Friends and Influence People.” I say, “Bullshit!” Don’t get me wrong, How to Win Friends and Influence People is a great book. The lessons it holds are very important, but they’re not everything you could learn about influence.

Mirroring, Rapport, and Wile E. Coyote


The other night I was listening to my kids discuss the intelligence of Wile E. Coyote. Hopefully you remember the cartoons where the coyote tried to catch The Road Runner but always ended up getting hurt. When I looked at the TV, Wile E. Coyote was chasing The Road Runner into a painted tunnel on

Do You Understand Your Customer’s Values? - If you knew what was truly important to me I'd be wrapped in your arms right now.

I vividly remember the first time I spoke with him. In the year prior I had bought a couple courses and read dozens of books on NLP and Ericksonian hypnosis. I was in sales, doing okay, and heard how he had taken the fluff out of NLP and was the man to learn how to