Persuasive Techniques Articles

Ah yes, the subtle art of persuasion.

Persuasive techniques to get into the minds of others so you can sell them your ideas, your products, or your services.

Persuasive techniques include simple things, like a genuine smile across your face, to help you get agreement. They also involve the more complex understandings of the unconscious processes behind the groups and individuals you want to influence.

Negotiation skills are different than group presentation skills. Covert persuasion techniques used in face-to-face selling are different than persuasive writing techniques. Yet, all of them involve using persuasive language patterns, influencing skills, and psychological techniques in unique ways.

Below are articles (from most recent to oldest) on persuasive techniques to help you increase your influence skills in whatever area you’re searching.

Read around. If you don’t find something about the persuasive techniques you’re looking for, just contact me with your questions and I’ll do what I can to help.

Operant Conditioning, or You Get What You Reinforce

operant conditioning: drawing on table

We were at a big chain faux Italian restaurant for dinner. The kids love the chicken fingers, and drawing on the paper covering the table with crayons. I draw faces on the table and make sure they’re all staring at my son. At the restaurant last night, one of the employees dropped some plates. The

Back To The Basics

rapport mirror images

Recently I noticed many of the salespeople I’ve been training have been skipping the basics. Instead of taking time to build the frame of the influence puzzle, They start quickly throwing pieces out there and trying to match them up to see if they match. That’s not good. It causes more work than necessary. The

Rapport Building Questions

rapport building questions

I was recently asked about rapport building questions. I don’t think about specific questions I ask to build rapport. I allow the context of the conversation lead my questions. A business context will yield different questions than a social situation. However, there is a structure specific to rapport building questions. They’re used by all great

How To Improve Sales Skills: Visualization

How To Improve Sales Skills

Want the easiest way to improve your sales skills? The problem, and solution, is all in your head. Sports psychology has been using visualization for years. It gained popularity in the 1980s. And it’s used by the best athletes in the world. Studies have shown: “The athletes who spent their time visualizing hit more of

Beyond How To Win Friends And Influence People

beyond winning friends

I’ve heard people say, “all I needed to learn about influence I learned from How to Win Friends and Influence People.” I say, “Bullshit!” Don’t get me wrong, How to Win Friends and Influence People is a great book. The lessons it holds are very important, but they’re not everything you could learn about influence.