How To Sell More By Eliminating Resistance

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Introduction To Friction Free Sales: Eliminating Psychological Resistance

If you want to convert more sales, lower refunds, build loyalty, and understand your customer better so you can sell with less effort, then you'll love The Resistance.

I'll hold your hand as we walk through the 3 types of psychological resistance that stop your customer from moving ahead. You'll receive daily emails for 3 weeks explaining what each type of resistance is, how it stops your customer, and strategies you can use to eliminate it.

What are the 3 types of resistance?

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  • Reactance - Resistance to your sales process
  • Skepticism - Resistance to your offer.
  • Inertia - Resistance to change.

Join The Resistance and I'll hand you 19 strategies to eliminate the friction points that stop your customer from saying "Yes!"

Sell more easily, more quickly, and eliminate buyer's remorse.

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Advice on How To Influence People

Why Your Language Isn’t Persuasive

persuasive hypnotic language

Words. They’re magic. No really. It’s magical how I can write a few words here and you translate them into some meaning. When I write a different set of words, a different meaning pops into your head. And the words will change the way you think. It’s magic. …

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One Special Word And Its Effect On Your Thoughts, Behaviors, And Beliefs

cause-effect fountain

“Because”... I love the word. It’s as though “because” has magical powers. Have you read the book Influence: The Psychology of Persuasion by Robert Cialdini? (Or, have you seen this animated video?) If you have, you may remember the six weapons of influence …

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Robert Cialdini’s Influence: Animated Video

Influence, Science and Practice Book

I’ve never written on Robert Cialdini’s 6 weapons of influence because they’ve been written about so often. They’re like graffiti decorating the internet’s persuasion walls. I’m not really writing on them now. You’re getting a video. A video …

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Your Reality Tunnel: Why You’re Wrong

reality tunnel

Reality is subjective. What is true and real to you, isn't always true or real to others. This is why there are thousands of religions. It's why political sides can't agree. It's why your wife won't load the dishwasher the right way (Damn that's frustrating!). If …

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4 Simple Questions To Amplify The “Why” Behind Your Goals

I will win

The other day I wrote 3 Simple Questions To Create An Incredible Year. This is a 2nd set of questions to help you meet your goals for next year. Or any goal. With 2013 sneaking up on you fast, it's time to put your sorting hat on and filter out what you want for next …

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3 Simple Questions To Create An Incredible Year

10 minutes for success?

It's time to start planning ways you can make 2013 your best year ever. Unless you're on the Mayan, "end of the world" kick. If not, we're riding down a greased slide into 2013 and it's time to start planning. These 3 questions will help you determine what you want, …

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