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“All Of Us At Some Point Wonder If What We’re Doing Matters.”
This is a letter to Jeff Goins (If you’re not Jeff, you can read this too. It’s okay.).I finished the review copy of your book You Are A Writer. Very well done.For many people, I think it will be a punch in the gut when they read the line: “All of us at some point wonder if what
Read The Full Article »Do You Hesitate?
As I was watching my son’s baseball game last night I noticed a common theme among almost all the kids. When the ball came across the plate, they didn’t swing with the same authority and intensity as they did when they took their practice swings. Do you do hesitate in your business? My son is
Read The Full Article »Customer Loyalty Is A Myth
“I didn’t know you sold that too!” she said after I asked why she didn’t call us before they bought their life insurance policies.I heard that often when I started my first insurance agency. You would think owning an insurance agency with a nationally recognized, household name,
Read The Full Article »3 Reasons You Shouldn’t Write Like You Speak
David Ogilvy, the legendary ad man, wrote: “Write the way you talk. Naturally.” This comes from a famed internal memo sent to his employees.I love the idea and think it’s wonderful advice. However, before you hit the “publish” button, skim through your words and perform a quick
Read The Full Article »Who’s Behind This?
My name is Matt Fox. If it involves changing human behavior, I'm curious. I have almost 20 years experience playing with techniques from traditional sales, Neuro Linguistic Programming (NLP), psychology, direct marketing, business strategy, hypnosis, behavioral economics, and more.
You can read more about Matt or contact him directly.
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