Apple appears to have pulled this off well and is making great strides into the personal computer market.
So, when is it okay to attack your competition? Is it okay?
What makes the Apple ads successful, even though they’re insulting the competition and potential buyer, while others fail miserably when trying?
Persuasive Techniques
When Is It Okay To Attack Your Competition?
Powerful Persuasion With Just A Couple Little Words
Most people never give thought about what words fly out of their mouth. It comes straight from an unconscious reaction and completely exposes their internal representation of the world…their true feelings and opinions. Here are three words that can enhance or destroy your persuasion ability. And, when you hear them from others you’ll have greater [...]
