“The next moment a hideous, grinding screech, as of some monstrous machine running without oil, burst from the big telescreen at the end of the room. It was a noise that set one’s teeth on edge and bristled the hair at the back of one’s neck. The Hate had started.” – from George Orwell’s, Nineteen
“Because” is a special word. It links two thoughts together in a logical form. This form can be used to your advantage to change the thoughts, behaviors, and beliefs of those you want to influence.
The word “because” will help you gain compliance when you want to persuade. It’s also the structure of how we form beliefs in our mind. When you use these two tools together you’ll be able to increase your influence drastically.
Barnum is best known as a showman. His humbugs entertained millions of people in his day. And with the circus that bears his name today, he’s still entertaining.
Here’s a list of my 17 favorite quotes from Barnum that I think capture his business and personal philosophy. Many businesses today could learn a lot from him.
David Ogilvy, the legendary ad man, wrote:
Write the way you talk. Naturally.
This comes from a famed internal memo sent to his employees.
I love the idea and think it’s wonderful advice. However, before you hit the publish button, skim through your words and perform a quick review. Don’t use Ogilvy’s advice as an excuse for lazy writing.
The words you just vomited onto the page are there for a purpose. If you want to write to inspire, persuade, or simply get your point across clearly, I recommend you make a few edits.
When you first start learning magic you feel like you’re tricking everyone. And you are tricking everyone. But there’s something in your gut that nags at you when your friends ask, “How did you do that?” You want to tell him. You don’t like deceiving people, especially your friends.
The nagging feeling is what stops most people from becoming a powerful persuader. The art of influence requires a bit of sleight-of-hand. You’re not lying (I hope). However, when you learn the techniques of influence, it can feel like trickery.
It’s finally ready. And it’s free.
What started out as an simple eBook on dealing with sales resistance turned into a 77 page Workbook with dozens of exercises and examples to help you blast through the three types of psychological resistance torturing your customer’s mind.
The three types of resistance are: Reactance, Skepticism and Inertia. Each type has a different cause. Each type has multiple ways of being dealt with.