Persuasive Techniques

Ah yes, the subtle art of persuasion.

Persuasive techniques to get into the minds of others so you can sell them your ideas, your products, or your services.

Persuasive techniques include simple things, like a genuine smile across your face, to help you get agreement. They also involve the more complex understandings of the unconscious processes behind the groups and individuals you want to influence.

Negotiation skills are different than group presentation skills. Covert persuasion techniques used in face-to-face selling are different than persuasive writing techniques. Yet, all of them involve using persuasive language patterns, influencing skills, and psychological techniques in unique ways.

Below are articles (from most recent to oldest) on persuasive techniques to help you increase your influence skills in whatever area you’re searching.

Read around. If you don’t find something about the persuasive techniques you’re looking for, just contact me with your questions and I’ll do what I can to help.

It’s Easier To Change Comparisons Than Facts

change comparisons

We want them to make a decision that is good for us and also good for them. We attempt to use facts and figures to manipulate the prospect. And as we know, that doesn’t work well. Why? Well a decision is actually a process, not a thing. The word decision comes from the verb to decide. We want the customer deciding…

The Question Game

sales question game

My son has been reading the Dangerous Book For Boys. It has a game we found to be a lot of fun. It’s rather challenging. And it’s a great lesson in the art of persuasion. Here’s the game: One person asks

Do You Use Words That Influence With Intention?

Influence with intention

Recently I was coaching a group of top producers. The lesson was about improving communication with your clients. When starting I said we’ll work on building some effective scripts. Several started grumbling. They didn’t like scripts and they had it all in their head. Doh! (Smacks forehead) Strike one for me. I realize salespeople don’t

Are You Asking Effective Questions?

tunnel effective questions

A friend told me this story recently. A man goes to the doctor and complains that every time he touches his foot he feels excruciating pain. The doctor writes down a note and asks if it hurts anywhere else. The man then demonstrates and touches his shin, his thigh, his hip, and his head. With

Make Someone Feel Good Today. It Costs You Nothing.

Feel Good Groucho Glasses

I joke that if Disneyland is the “happiest place on earth” then any Walmart is the “most miserable place on earth.” Walmart is the butt of many jokes. I had to stop in one the other day (don’t judge, it happens). As I was putting items on the belt to checkout, I noticed the man